I stole that from Dave Grohl. Thanks Dave. I like taking pictures of people, but lately I've been working on some other things. Shooting inanimate objects brings a different kind of challenge. I am able to entirely control what the camera sees. Start with a blank slate in complete darkness and add light, color, shape and volume until I get exactly what I want in camera. Then I take everything and layer together multiple exposures in Photoshop to create a final image.